HEAD-Geneva AI'ID
M·A·I·A Master of Arts Interior Architecture
Archive for HEAD_Genève
Atellier Leonid Slonimskiy. HEAD-Al'ID, 2018

Interior Architecture today operates at the intersection between physical interiors and the parallel narratives of mediated interiors, such as those of online media, publicity or visual arts. The Master in Advanced Interior Architecture # M·A·I·A at HEAD-Genève is a 2-year professional programme that prepares its students to master the progressive diversification of interiors in the contemporary world, characterized by cross-disciplinary approaches, from publicity to cinema, from digital design to media culture. The programme envisions Advanced Interior Architecture as the crossing point between the spaces, objects and territories that construct contemporary societies, addressing urgent issues such as environmental impact, renovation of existing heritage, spaces of shared economy or construction of inclusive communities. In reaffirming the pivoting role of physical spaces, M·A·I·A explores how Advanced Interior Architecture operates at the intersection between physical interiors and the parallel narratives of mediated interiors, such as those of publicity, visual arts or online media. Based in Geneva and driven by global ambitions, M·A·I·A prepares its students to intervene in a human-centered reality with advanced technical training, extensive design practice and a humanistic education that helps them develop their critical thinking and engage in a profession that, through individual creativity, is always aware of its collective implications.

M·A·I·A: Curriculum

M·A·I·A is organized into 4 thematic semesters that envision interior design as a multidimensional practice, articulating the diversity of objects, spaces and media that configure contemporary interiors via many methods and scales, from analogue to digital, and from local to global. The design studio is the core of the program, supplemented by technical courses and theory seminars, as well as interdisciplinary workshops that help students develop a bold and visionary new way of thinking, inspired by creativity and innovation.

M·A·I·A #1 Sustainability, Environment, Society
M·A·I·A #2 Objects, Space, Scenography
M·A·I·A #summer * Creative Residence, Leadership
M·A·I·A #3 Heritage, Materiality, Digital
M·A·I·A #4 Entrepreneurship, Personal Project

* Optional: Residences in Texas, Japan, Madagascar for the 1st edition

Courses in English and French

Islands 2
Atelier Daniel Zamarbide. HEAD-AI'ID, 2012

M·A·I·A: Professional Projects & REG A

Full-size projects form the backbone of the course structure: M·A·I·A students regularly work in cooperation with international designers on professional projects carried out for companies or institutions, leading to a professional career of international impact. HEAD-Genève’s projects have an established reputation of regular collaborations with Salone del Mobile in Milan, Designers’ Saturday in Langenthal and with brands such as Aesop, Hermés or USM.

The first edition of M·A·I·A will feature, among others, the following projects*:
– New School for Sustainable Agriculture in Mandraka Park, Madagascar
– Renovation of the Shukubo Pavilion for the Daigo-ji temple in Kyoto, Japan
– Brand strategy, furniture collection and pop-up stores for La Redoute France and Switzerland.
The programme will enable its diplomates to apply for registration on the Professional Register of Swiss Architects (REG A).
* Subject to final confirmation

M·A·I·A: Collaborations & Network

M·A·I·A exposes its students to a network of influence and international impact. The programme includes permanent cooperation with the Joint Master of Architecture (JMA) of the schools of Geneva, Fribourg and Burgdorf, and with École Camondo in Paris. Beginning September 2019, the first edition of the programme features temporary collaborations with Volume Magazine and Het Nieuwe Instituut in Rotterdam.

Designers’ Saturday Langenthal : #LOOSLAB

Studio Youri Kravtchenko, HEAD–AI’ID, 2018

M·A·I·A: Community

M·A·I·A students work with a notable community of interior designers, architects, product designers, curators, filmmakers and experts from different disciplines, constructing interior spaces that are articulated with the parallel narratives of magazines, films, exhibitions or publications. This transversal approach creates an arena of experimental condition that proves challenging for teachers, students and real users.

M·A·I·A lecturers, speakers & guests include:

Youri Kravtchenko Principal at YKRA Interior Design. Geneva
Benedetta Tagliabue Principal at Miralles/Tagliabue EMBT. Barcelona, Shanghai
Andrea Dalmas Principal at Ciszak Dalmas Interior Design. Madrid, Hong Kong
Leonid Slonimskiy Principal at Kosmos Architects. Geneva, Moscou
Philippe Rahm Principal at Philippe Rahm Architectes. Paris
Line Fontana Principal at Post-Office Architectes. Paris
Daniel Zamarbide Principal at Bureau. Geneva, Lisbon
Simon Husslein Principal at Husslein Design. Zurich
Remo Derungs Principal at Gasser Derungs Interior Design. Zurich
Eva Gil Principal at Elii arquitectura. Madrid
Renaud Haerligen Partner at Rotor Deconstruction. Brussels
Javier G. German Sustainability expert. Author Thermodinamic Interactions. Madrid
Bêka & Lemoine Filmmakers. Bêka & Lemoine. Paris, Rome
Michael Jakob Professor of Theory. Hepia, Accademia Mendrisio. Geneva
Kai Reaver Architect – Digital expert. Oslo
Lilet Breddels Art Historian. Director of Volume Magazine. Rotterdam
Marina Otero Director of Research at Het Nieuwe Instituut. Rotterdam

Head of Department
Javier Fernandez Contreras
Scientific Deputy
Valentina de Luigi

Designer' Saturday Langenthal: A BreathingGrid
Workshop Gaspar Reverdin, HEAD-AI'ID x USM, 2016