Détournement

“Détournement: s’emploie par abréviation de la formule : détournement d’éléments esthétiques préfabriqués. Intégration de productions actuelles ou passées des arts dans une construction supérieure du milieu. Dans ce sens il ne peut y avoir de peinture ou de musique situationniste, mais un usage situationniste de ces moyens. Dans un sens plus primitif, le détournement à l’intérieur des sphères culturelles anciennes est une méthode de propagande, qui témoigne de l’usure et de la perte d’importance de ces sphères.”

or in English:

Short for “détournement of preexisting aesthetic elements.” The integration of present or past artistic productions into a superior construction of a milieu. In this sense there can be no situationist painting or music, but only a situationist use of those means. In a more elementary sense, détournement within the old cultural spheres is a method of propaganda, a method which reveals the wearing out and loss of importance of those spheres.

Source: Internationale situationniste Bulletin central édité par les sections de l’Internationale situationniste Numéro 1, Juin 1958.

Why blogging this? As détournement seems to be an important notion in the social practices we are interested in here, I’m putting together a lexicon about its different expression. Might be relevant to express the nuances we run across.

Zombie Media

“Zombie media addresses the living deads of media culture. As such, it is clearly related to the earlier calls to investigate “dead media” by Bruce Sterling and others: to map the forgotten, out-of-use, obsolete and declared dysfunctional technologies in order to understand better the nature of media cultural development. And yet, we want to point to a further issue when it comes to abandoned media: the amount of discarded electronic media is not only the excavation ground for quirky media archaeological interests, but one of the biggest threats for ecology in terms of the various toxins they are leaking back to nature. A discarded piece of media technology is never just discarded but part of a wider pattern of circulation that ties the obsolete to recycling centers, dismantling centres in Asia, markets in Nigeria, and so forth – a whole global political ecology of different sorts where one of the biggest questions is the material toxicity of our electronic media. Media kills nature as they remain as living deads.”

Hertz, Garnet & Parikka, Jussi. (2011). Five Principles of Zombie Media. Conference: Defunct/Refunct.

Why blogging this? This is probably the core notion of this project, to the point that our interest resides in documenting what one could call “zombie media practices”. Perhaps the “media” angle is less prominent in our project though.