More than 1000 visitors and 80 international exhibitors met to exchange around the artist's book, the multiple and the contemporary print. Publishers and artists from Switzerland, the Netherlands, England and Japan exhibited and sold their printed creations. A series of conferences around the theme "One Head/two hats: the practice of publisher/designer" was proposed where Olivier Lebrun and Urs Lehni (Yellow Pages and Rollo Press), Florence Roller ( Editions 205), Tony Brook (Unit editions) and Sara de Bondt (Occasional Papers) spoke. The HEAD Publishing-Printing Pool offered a beautiful retrospective of 20 years of student editions. Finally, the exhibition "Between de Devil and the Deep Blue Sea" by the famous English art director John Morgan took place in the Design Room, where many of his editions were staged by him.