Inspired by the traditions of Swiss graphic design and open to contemporary digital practice, the HEAD program is based on the development of a creative approach centered on the image. Students learn to identify visual communication needs in various contexts and to respond to them by developing a relevant and adapted visual language, through the deployment of graphic design skills in print and digital formats. It is supplemented by workshops conducted by recognized professionals, colloquia and international salons to enrich students’ visual culture and their professional networks.

The program revolves around four main components:

Graphic Design

The acquisition of the skills essential to the practice of graphic design: mastery of digital and manual tools, as well as methods used in a variety of fields such as publishing, visual identity, and web design. The skills acquired in editorial design and information visualization notably open the way to further studies within the Master of Visual Knowledge.

Interactive Design

The development of the ability to conceive immersive experiments and digital interfaces based on mediation, interaction and navigation.

Image Creation and Narration

Students will develop expertise in animation, visual narration and the production of digital content. The program is closely linked to the Bachelor in Illustration and is also a natural lead-in to the Master in Media Design.

Professional Placement

Students will learn and practice the tools and knowledge through work experience in the field to help build their emergence as autonomous authors thanks to personal mentoring and contributions from internationally renowned professionals 

Upon completion of the program, students will have acquired the following abilities:

• Identify and analyze visual communication needs in various contexts, and subsequently address them using a wide range of tools, from traditional graphic practices to innovative digital approaches and AI
• Conceive and successfully complete complex projects in editorial design, visual identity, space and interaction, working autonomously in critical and experimental contexts
• Develop critical and reflective skills, allowing future graduates to support the evolution of the profession while taking into account current societal challenges
• Work effectively in teams on real client projects, promoting learning collaboration and responding to client requirements and constraints
• Develop a personal visual culture in dialogue with the challenges of the contemporary world, thanks to numerous exchanges with international teachers and speakers.  

Once they obtain their Bachelor in Visual Communication, alumni will be able to put their skills to work as:

• Graphic Designers (editorial, brand identity, space, Web)
• Interactive Designers working with digital interfaces
• Artistic Directors
• Creators of Visual Content
• Web Designers
• Graphic Designers and Independent Illustrators
• Visual Strategy and Branding Consultants

Le cursus se déploie sur trois années consécutives. Les deux premières années sont consacrées à l’apprentissage des pratiques de la communication visuelle, à l’expérimentation technique et au développement d’une approche théorique et critique. La troisième année est dédiée aux projets, à la préparation du mémoire et à la réalisation du Bachelor Thesis, articulant travail théorique et pratique.

Admission to the Bachelor in Visual Communication requires:

• an upper-secondary diploma or an equivalent qualification
• a degree with a specialization in the relevant field, or one year of recent, documented professional experience in the field of study concerned
• French level B2

If you do not hold the required qualification, you may apply for admission under special conditions. The applicable terms are set out in the Admission Requirements section.