Chosen for its rich symbolism, the circular shape evokes infinity, harmony and interconnection, recalling the disco loop, a symbol of festivity.

The rings and ring knots added to the design transcend its practical function, making the keyring a tangible link between students, creators and the public, each represented as an essential ring in a collective work.

In this way, the keyring becomes more than a memento: it becomes an invitation to reflect on creative cycles and the deep bonds that unite creative minds in a shared celebration of fashion and design.

Durability and modularity are at the heart of this object, designed locally with quality materials from France, Italy and Switzerland, to guarantee longevity and a commitment to exceptional craftsmanship. Worn discreetly, hung on trouser loops or attached to a bag, this key ring adds a touch of elegance and personality, reflecting a vision of inclusive and sustainable fashion.

Created by designer Sarah Bounab, who graduated from HEAD with a master's degree in Fashion Design and Accessories and went on to create her eponymous ready-to-wear and accessories brand specialising in ‘future evening wear’. Founded in Geneva in 2022, the brand draws its essence from the synergy between craftsmanship and digital tools, offering an innovative and contemporary vision of fashion.