How can digital fashion, as a field of experimentation, contribute to the invention of new forms of storytelling and interaction in video games?
Beyond simple character customization, how can game mechanics enrich the fashion experience?

Designed as a brainstorming tool, this manifesto explores new formats combining video game worlds and virtual clothing. Rather than focusing on the aesthetics of digital outfits, the manifesto emphasizes their interactive potential and proposes original game mechanics in which clothing plays a central role.

Wear the Game: Designing Narratives for Digital Fashion is an invitation to consider the act of wearing virtual clothes as a playful experience in its own right. It advocates a conception of digital fashion where clothing is no longer a product, but a narrative, relational and introspective interface, grounded in connection, memory, attention and care—rather than competition or accumulation.

This book is available in a range of open-access digital formats at www.head-publishing.ch.

The collection

The editorial unit HEAD–Publishing, founded in 2021 by HEAD–Genève, publishes the Manifestes collection, which highlights opinions, reflections and actions devel- oped by art and design actors to address contemporary issues. HEAD–Publishing promotes a wide dissemination of knowledge by offering its publications in digital formats in free access (ePub, screen reading, PDF) or in print-on-demand on its website: head-publishing.ch, and through publications in paperback format sold at affordable prices in bookstores.

The first eight titles in the Manifestes series have been published: Manifesto of Interiors: Thinking n the Expanded Media by Javier Fernández Contreras, Investigation/Design by Nicolas Nova, Ways to Leave Earth by Christophe Kihm, Jill Gasparina and Anne-Lyse Renon, MRIOIR MIOIRR by Carla Demierre, Artificial Design: Creation Versus Machine Learning by Anthony Masure, The Anthropocene Style by Philippe Rahm, Why History Matters to Graphic Design by Clémence Imbert and Changing Art from the Outside in by Charlotte Laubard.
These books are available in French and English. They are distributed in the French-speaking world by Serendip and in a network of international bookstores by Public Knowledge Books.