HEAD, Bd James-Fazy 15, 1201 Genève, Free access
Lecture by François Henry Bennahmias, Audemars Piguet CEO
Meeting proposed by the HEAD Chaire en Design horloger
The 53 -year -old Frenchman was once upon a time an avid professional golf player. Prior to commencing his career in Haute Horlogerie, he took the decision to refine his experience in the fashion industry where he worked with brands such as Giorgio Armani, Gianfranco Ferré, Les Copains, Reporter, Peter Hadley and Vilebrequin. He started his his career at Audemars Piguet in 1994,in France. In less than three years, he was promoted to lead the brand’s operations in Singapore and took on added responsibility responsibility for Audemars Piguet in France, Germany, Italy, Spain,Brunei, Australia and Malaysia .
Not long after being in his role, he was presented with a new challenge to lead and develop the brand in a new market .In 1999,he became President &CEO of Audemars Audemars (NorthAmerica, Inc. while he also advised the Audemars Piguet Group for the development of the South American market including Mexico and the Caribbean. He once again embarked on a new challenge when in May 2012 he took on the responsibilities of Chief Executive Officer of Audemars Piguet.