Register Admission requirements
Tuition fees per semester

CHF 1,200 / HEAD – Genève alumni: CHF 900

Language

French

ECTS credits

Equivalent to 2 ECTS credits

Duration and format

4 days
Campus HEAD, Building E, Av. de Châtelaine 5, 1203 Genève

Certificate awarded

Continuing education certificate

Taught by

Étienne Mineur, Douglas Edric Stanley

Overview Details Information and registration

With a simple text instruction (a “prompt”), we can now ask a so-called “intelligent” machine to generate images: portraits, landscapes, objects, architecture, typography, illustrations. Increasingly, these machines can also imitate styles according to instructions given with ever greater nuance, subtlety, and even daring.
These new tools are extremely powerful and call for reflection on how they are used. The risks are significant. We may be witnessing a major loss of complexity in our collective imagination, with the corollary of a better anticipation of the public’s tastes. Cultural standardization is nothing new, but with the massive arrival of artificial intelligence (AI) in the production of images and texts, we risk sinking into a recursive world characterized by simulated reproductions. Since AI is now a reality, we need to learn how to manage it. We can then make an informed choice not to use it, but we cannot ignore it.

Target audience

This course is primarily intended for people familiar with the fields of art and/or design who wish to strengthen their professional prospects in areas related to emerging technologies.


Prerequisites

Basic computer literacy (word processing, file management, etc.).


Learning outcomes

This course will introduce the main tools, websites, and algorithms currently used to generate text and images. It will enable participants to understand how to go from a “prompt” to an image, modify the result, and integrate it into creative work.


Course format

Lectures and workshops.


Dates and detailed program (Spring/Fall 2026)

Taught by

Douglas Edric StanleyMaître d'enseignement HES
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