CHF 1,200 / HEAD – Genève alumni: CHF 900
French
Equivalent to 2 ECTS credits
4 days
Campus HEAD, Building E, Av. de Châtelaine 5, 1203 Genève
Continuing education certificate
Étienne Mineur, Douglas Edric Stanley
With a simple text instruction (a “prompt”), we can now ask a so-called “intelligent” machine to generate images: portraits, landscapes, objects, architecture, typography, illustrations. Increasingly, these machines can also imitate styles according to instructions given with ever greater nuance, subtlety, and even daring.
These new tools are extremely powerful and call for reflection on how they are used. The risks are significant. We may be witnessing a major loss of complexity in our collective imagination, with the corollary of a better anticipation of the public’s tastes. Cultural standardization is nothing new, but with the massive arrival of artificial intelligence (AI) in the production of images and texts, we risk sinking into a recursive world characterized by simulated reproductions. Since AI is now a reality, we need to learn how to manage it. We can then make an informed choice not to use it, but we cannot ignore it.
This course is primarily intended for people familiar with the fields of art and/or design who wish to strengthen their professional prospects in areas related to emerging technologies.
Basic computer literacy (word processing, file management, etc.).
This course will introduce the main tools, websites, and algorithms currently used to generate text and images. It will enable participants to understand how to go from a “prompt” to an image, modify the result, and integrate it into creative work.
Lectures and workshops.