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Alice Stewart, Gordan Savičić

In the Senegalese culture, pregnancy is a sacred and intense experience.
Adaa is a project that explores the intimacy and privacy of pregnancy in Senegal. It consists of a connected wearable where users can save, via the app, images, texts, video or audio during and after their pregnancy, creating a little time capsule of memories they want to later on share with their child. At the age of 5, the wearable will be then passed to the child, for him/her to keep and revisit memories.
The app is a simple interface, intuitive to use. It gives the user access to their journey, once the wearable is connected, and a way of creating their own memories through the years. The app interface is very minimal and user-friendly, allowing the user to have multiple input choices, such as text, video, image or audio.
The wearable is in the shape of a « cauris », a shell very present in the Senegalese traditions. It is used in many ways, from protection, to seeking the future, to ornaments, this shell is praised by many locals. The shape, also a reminder of femininity and motherhood, fits well the aim of this project.

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