Discover your Fashion Anima, a piece of your soul that will manifest as “Blobby,” your chronically online but deeply knowledgeable ethereal being whose goal is to guide you through your styling journey.

The role of the Fashion Anima is to help you shape your personal fashion sense, putting an emphasis on knowing oneself. By projecting a small part of your daily tasks, habits, hobbies, tastes, and random encounters into Blobby’s virtual space. Your Fashion Anima takes everything in, then stirs it up, adds some obscure references, a bit of sass, and a lot of humour, to serve you the best tailored advice.

This space is curated by you, with your thoughts, your taste, your inspiration. You can share all with Blobby via chat or pictures. But they will only answer you with text; the biggest part of this discovery journey has to be done by you.

Blobby will, with time, be an evolutive reflection of what your style was, is, and will be.