The Departement of Interior Architecture at HEAD – Genève present the exhibition The Impossible Showroom during the Milan Design Week 2022, from June 7 to 12, 2022, at the “House of Switzerland” in the heart of Milan in the Brera district.

The Impossible Showroom unveils a new typology of virtual reality environments specifically created to exhibit design objects. Developed by students of the Master of Arts in Interior Architecture (MAIA), the different VR spaces showcase a selection of furniture pieces by Swiss designers. The visitors will experience spaces that go beyond the visual vocabulary of physical representation and discover iconic furniture in unexpected ways.

To create these unique showrooms, the group was inspired by the materiality of the objects, the ethos of their designers, and the visual identity of the associated brands. The virtual spaces offer an interpretation of the worlds of Peter Zumthor, Fritz Haller, Pierre Jeanneret, Hans Coray, Atelier Oï, Big Game and Hannes Wettstein.

Studio tutor: Simon Husslein

Assistants: Damien Greder, Dany Champion, Pablo Brenas

Students MAIA: Nell Beller, Emma Birbaud, Kevin Chellakudam, Thomas Dreux, Samia Hilal, Vilma Hubalek, Valeria Lydia Kraehenbuehl, Emma Launay, Lisa Maahsen, Camila Perna, Sandy Pitetti, Anaïs Youssefi

Scientific Deputy: Valentina de Luigi

Head of Department : Javier F. Contreras

Special thanks : Jean-Pierre Greff, Directeur HEAD – Genève

Photos : HEAD – Genève, Guillaume Collignon