Partnership between Piaget and HEAD – Genève in favor of second year students in Jewellery, watch and Accessory Design bachelor programme. The third edition requested students' creativity during the workshop of the design of scenography in link with the ADN of Piaget.
The workshop of the design scenography was led by Alexis Velasco, head of PLV of Piaget and the bureau Preorder & SoldOut ( Mathias Zieba and Alexander Burdin ) where students were given carte blanche to imagine a showcase highlighting the collection of jewellery Possession or the ultra-flat watch Altiplano.
Imagine a window that surprises and seduces. The challenge is to attract peoples' attention within a landscape over – occupied by the big brands.