Alexia Mathieu
Available
Read online PDF EPUB
Collection
Manifestes
ISBN
978-2-940-757-97-8
Éditeur
HEAD – Publishing
Author·s
Alexia Mathieu
Year
Language
English
Spécificités
17 x 10,5 cm, 136 pages

How can digital fashion, as a field of experimentation, contribute to the invention of new forms of storytelling and interaction in video games? Beyond simple character customization, how can game mechanics enrich the fashion experience? 

Designed as a brainstorming tool, this manifesto explores new formats combining video game worlds and virtual clothing. Rather than focusing on the aesthetics of digital outfits, the manifesto emphasizes their interactive potential and proposes original game mechanics in which clothing plays a central role.

Wear the Game: Designing Narratives for Digital Fashion is an invitation to consider the act of wearing virtual clothes as a playful experience in its own right. It advocates a conception of digital fashion where clothing is no longer a product, but a narrative, relational and introspective interface based on connection, memory, attention and care—rather than competition or accumulation.

How can digital fashion, as a field of experimentation, contribute to the invention of new forms of storytelling and interaction in video games? Beyond simple character customization, how can game mechanics enrich the fashion experience?

Conceived as a laboratory of ideas, this manifesto explores innovative formats at the intersection of virtual clothing and video game worlds. Rather than focusing on the aesthetics of digital outfits, it foregrounds their interactive potential and proposes original game mechanics in which clothing plays a central role.

Wear the Game: Designing Narratives for Digital Fashion invites readers to consider the act of wearing virtual garments as a playful experience in its own right. It advocates a vision of digital fashion in which clothing is no longer a mere product, but a narrative, relational and introspective interface, grounded in connection, memory, attention and care—rather than competition or accumulation.

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