The “glow up” this quest for self-improvement amplified by social media has become a ubiquitous phenomenon, particularly among young girls. Through content on makeup, skincare, routines, and advice, these platforms promote the idea of becoming the “best version of yourself.”

For a week, I stepped into the shoes of Louise Dos Santos, a fictional 13-year-old girl, by creating a TikTok account. Every day, from 6:00 p.m. to 6:15 p.m., I observed how her “For You” feed evolved as I gradually interacted with “glow up” related content.

This experience gave rise to an immersive installation composed of animations, videos, texts, and color schemes projected sequentially across three screens. The journey then leads to an interactive website that reinterprets Louise’s “For You” feed through various visual interpretations.

This project explores how the algorithm transforms simple curiosity into a normative visual environment, where self-improvement becomes almost inevitable. This creates an implicit pressure on young girls: the pressure to continually improve themselves and move closer to an idealized version of who they are.