Why teach graphic design students the history of graphic design? How does knowledge of that history inform present-day practice? How do students appropriate such knowledge? What creative skills do they develop through exposure to this subject matter? These are just a few of the questions addressed in this manifesto, which argues that graphic design history is far more than just a field of expertise and a source of material for academic exercises, for it can inspire next-generation graphic designers, hone their sensibilities and put their skills to the test.