Concept : Pop-up store
: Anonyme - Pop up(store : capitalism), Pop art(Art contemporary) and Popcorn (cinema) Conceptual design / affective design / Tréâtraliser / Semiotic / commodification

Why ? Why is it needed?

« Pop-up store : » (Maison Éphémère : Ephemeral House )
Passager passagèrement Éphémère (=passageur, temporaire, fragile) éphémèrement Temporary mood = fantaisie
Imagination dreaming illusion =imagination chimère illusion
whim whimsy novelty something different something original
Whim Temporary desire (caprice)

Ephemeral House = Hotel ( main stage in « The shining » )

Hotel : It’s like being in a fishbowl, cut off from the rest of the world = pop-up store : everything is here photo, painting, chair, bad etc

Composition : Cinematography (mise en scence ) : poetic images from « The shining »

The process of taking a video and recording it to film or tape. cinematic space - architecture, and the emotions elements

Topic : Art, Design and Capitalism

Why ? « Anonyme »
Anonymity of the work or product created Massive marketing society by famous artist names or luxury brand names. Facing these phenomena, we named the pop-up store Anonymous.

What ?

Envie d'acheter (Wanting to buy) : human desire and Basic cycles of human society : Sell / Buy / Consume : Capitalism

Details of the diplom work :
The same products are produced over and over again, and cloning is used to suggest the phenomenon of all products are labelled « made in china » to suggest the phenomenon.

Branding
Brand image ? : Branding that looks hip; understanding people's psychology; the ability to sell the same product in a different way. e.g.) Gentle Monster; no associative image
Unintelligible, incomprehensible - kinetic art that you can't understand what it means Huge objects / ridiculously designed products / unusable level of design
= These are the things that make a brand special
e.g.) LC2 / Grand Comfort “ photocopy chairs ‘ ; title ’ Grand Comfort ?_Le Corbusier ”

Cinderella's high heel title “ Your prince will soon find you with his lost shoe”

Spatial Strategy : How does space affect people's psychology ?
Content, space, and object; take center stage and expose your own works first
Provide a short but movie-like video that the audience or customer does not know what it means. e.g.) TAMBURINS’ 6-minute Jenny perfume video

: = Placebo Effect = Marketing = Pop Psychology = Contemporary Art